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Kashen Communications takes a 360 degree approach when counseling and executing upon communications initiatives.  Principal and creative strategist, Lisa Kaslyn, intuitively considers a client's story and objectives from every possible angle and potential audience perspective.

With a blended background in copywriting, editing, event programming, employee and executive communications and public relations, Lisa helps her clients connect with their audience targets by leveraging nearly 20 years of communications experience and a talented network of communications partners.

As a seasoned copywriter and a certified SEO specialist, Lisa works with marketing communications and web design firms to enhance their client service offerings.  Kashen Communications complements graphic marketing and web design work with compelling copywriting that is search engine optimized to drive website traffic.

Lisa Kaslyn, president, Kashen Communications

Lisa has either managed or contributed communications expertise to major corporations, including Canon USA, Hooked on Phonics, IBM, Kraft and Michael C. Fina. Her ability to navigate across complex organizations with the purpose of bringing together disparate parts to deliver stronger stories is a key strength.

A longtime corporate journalist, Lisa has written timely articles on various trends, strategic initiatives and new client solutions for IBM, IBM Global Financing, Michael C. Fina and Financial Strategies and Services Corp. Lisa's client and industry experience spans consumer and business-to-business categories, including work in financing, business and technology services, consumer packaged goods, toy/game, fitness, education, human resources and consumer electronics.

Lisa is a supporter of entrepreneurial women.  She serves as Communications Director for the National Women's In Network (NWIN).  In her added role as Putnam/Northern Westchester district leader, she established the first professional women's networking group in Putnam County, NY.

Lisa attended Queens College, City University of New York (CUNY), where she majored as an undergraduate in English Literature.  Lisa also attended Duke University's Core Business Skills program in 2004.  She completed certification in Public Access TV Production in 2007 and hosted a weekly "Community Update" segment on Comcast's local public access channel.  Lisa received certification in Internet Marketing and Search Engine Optimization from Search Engine Academy NY Metro in 2008.