"There's no shame in shameless self-promotion"
Posted Saturday, February 27, 2010

Lisa Kaslyn leads an explorative discussion on ways to shape your online image, tell your story, and boost your exposure by diving into the world of 21st century public relations. Social media, blogging and your website come together as low-cost channels through which you can begin building notoriety for yourself and your business.

Commonsenzcomms Blog: Winning Business Connections Online & On the Ground
Posted Monday, October 26, 2009

 Hudson Valley Networking Pros Share Tips
When you're with Laura Moritz time seems to stand still. All at once you're talking about big business, what's driving the economy up or down (usually a real estate discussion) or how social media is bringing new meaning to the art of connecting -- personally and professionally.

Commonsenzcomms Blog: Yeah, but what's she like?
Posted Wednesday, August 05, 2009

Ironically, most of us busy ourselves worrying about what we say, when we should be focused on how we're saying it.  A UCLA study reveals that about 93% of our communications' impact comes from things like appearance, body language, tone and inflection.

Commonsenzcomms Blog: Social Networking - Rev Up Your Search Engine Resume
Posted Friday, May 29, 2009

Use social networking to pro-activate your digital persona and build your net

Lisa Kaslyn speaks to women entrepreneurs about building their opportunity network
Posted Friday, May 22, 2009

Contacts & Contacts hosts an evening of networking and education at Anthony's Lake Club.  Women from the Danbury, CT, Putnam and Westchester County, NY area will learn how to better leverage social networking sites for business.

Carmel, Yorktown Heights business partners launch eMarketing Bootcamp
Posted Monday, May 11, 2009

Westchester County Business Journal -- A Carmel communications consultancy and Yorktown Heights graphic and Web design company are teaming up for business bootcamp  sans the sweat, early daylight drills and demerit system.

Via cold call, Lisa Kaslyn, president of Kashen Communications in Carmel, pitched an idea some months ago to Jann Mirchandani, owner of Mirchandani Consulting in Yorktown Heights.

Commonsenzcomms Blog: Networking Like a Pro
Posted Friday, May 08, 2009

I don't know about you, but as an entrepreneur scouting for opportunities during a recession, I often doubt myself and my prospecting effectiveness.  As an alternative to therapy, I decided to tap the universe and gather some networking best practices from the experts.  After reaching out to gurus, crafty CEOs and other business pros, I have more unique and interesting tips than I can shake a business card at!  This post will be the first of a multi-part series on Networking Best Practices. I look forward to your comments!

Commonsenzcomms Blog: It's Not About You, It's About Me!
Posted Friday, April 24, 2009

Of course it's counter-intuitive, but you must resist srutting your company's superior services or your products' speeds and feeds.

Boosting Your Reputation on the Web
Posted Thursday, April 23, 2009

Your business is up and running, and so is your website -- now what?  Kashen Communications offers tips on how to boost your search engine ranking, so customers who are shopping can find you.

Kashen Communications Launches eMarketing Bootcamp for Small Businesses
Posted Wednesday, April 15, 2009

Women's Groups Keep Focus on Education Programs
Posted Monday, November 17, 2008

Kaslyn heads NWIN fundraiser
Posted Thursday, September 25, 2008

Experts help enterprising women hone their social media skills in the era of digital marketing.

Tips For Delivering Compelling Presentations
Posted Friday, February 01, 2008

I've always been fascinated by the legal profession. Outside of politics, there are few other professions that demand a higher degree of sophistication when it comes to persuasive communications.